The WLD Show
Aaron Barr: How a Creative Agency helps their Artists transition to NFTs | Will, Lee, & Andrew Learn Web3: #41
Episode Summary
Aaron Barr is the founder of Atrbute, a creative management agency. Atrbute represents many famous artists and studios such as Shepard Fairey’s (OBEY & Obama’s “hope” poster) Number One Studio, photographer Pari Dukovic (Time cover: Prince Harry & Meghan), and Tristan Eaton (Kid Robot & many famous murals). We discuss his career, how he’s transitioning artists into NFT’s, how he helps artists partner with companies, and how companies are utilizing NFT’s.
Episode Notes
Aaron Barr is the founder of Atrbute, a creative management agency. Atrbute represents many famous artists and studios such as Shepard Fairey’s (OBEY & Obama’s “hope” poster) Number One Studio, photographer Pari Dukovic (Time cover: Prince Harry & Meghan), and Tristan Eaton (Kid Robot & many famous murals). We discuss his career, how he’s transitioning artists into NFT’s, how he helps artists partner with companies, and how companies are utilizing NFT’s.
In this episode we discuss:
- What Aaron and Atrbute offer through creative management
- What types of artists are most interested in NFT's
- Onboarding digital artists to NFT’s:
- How important it is to understand why his artists are interested in NFT’s and what it is they hope to create, before starting to tailor a solution.
- Ensuring artists create unique, thoughtful contracts which protect them
- What tools to use to publish an NFT:
- The difference between generating art and minting an NFT
- Programmable on-demand generative art through Art Blocks - https://www.artblocks.
- How Aaron helps launch new digital art projects
- How Aaron meets artists and networks with buyers and corporations
- How Aaron started his creative agency
- How artists might be the vanguards defining which neighborhoods will be the most desirable
- How curating your wallet will be like curating your music collection times 10
- What makes art valuable?
- How being part of the street art wave has prepared him for the NFT wave
- What different contract types between artists and corporations look like
- How has Art Basel changed in 2021?
More About Aaron and Atrbute
If you liked this episode, you can find more episodes at wld.show!