The WLD Show

Linus Chung (VP Product, Origin Protocol): Building in Bear Market. Growing Coinbase to IPO. Future of NFT Infrastructure | Will, Lee, & Andrew Learn Web3 #82

Episode Summary

Linus is the VP of Product at Origin Protocol. Linus previously worked as the Director of Product at Coinbase. He led the teams behind some of Coinbase's most beloved products: Coinbase Earn, Coinbase Card, Coinbase Pay, crypto payroll, gifting, peer-to-peer payments, and international transfers. Before Coinbase, Linus lead product at companies like Tesla, Pinterest, and LinkedIn.

Episode Notes

Linus is the VP of Product at Origin Protocol. Linus previously worked as the Director of Product at Coinbase. He led the teams behind some of Coinbase's most beloved products: Coinbase Earn, Coinbase Card, Coinbase Pay, crypto payroll, gifting, peer-to-peer payments, and international transfers. Before Coinbase, Linus led product at companies like Tesla, Pinterest, and LinkedIn.

In this episode, we discuss Linus’ experience building Coinbase and his new role at Origin Protocol.

Learn more about Linus and Origin Protocol:

• Linus’ Twitter: @linuschung
• Origin Protocol Website: https://www.originprotocol.com
• Origin Protocol Discord

In this episode we discuss:

• Catching up with Linus
• Key principles US companies need when expanding into China
• Lessons learned from expanding China
• Focusing on risk and fraud at Coinbase
• What fraud at Coinbase looked like:
  • Identity theft
  • Social engineering
  • Friendly fraud - “Buyer’s Remorse”
• Building and leading the growth team:
  • Doubled user base during 2017 Crypto Winter
  • Tripled user base by the time Linus left
  • Planted seeds for 2020 bull market
  • Growth Insights:
    • Magic moment: First crypto transaction, or really owning Crypto
    • Give aways red pilled people into Crypto
• How Linus is feeling about this crash, what he’s doing this winter
• What are some of Linus’ favorite NFTs and why?
• Leading Coinbase’s international expansion:
• Why Linus loved Coinbase Card
• What Linus is excited to improve in the NFT experience:
  • Mint verification
  • NFT reveal

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